Lifetime Sports Management, established in 2022, is a forward-thinking athlete representation firm committed to unlocking opportunities both in competition and beyond. We take pride in offering personalized, full-circle support that goes beyond the traditional playbook. With a bold and innovative mindset, we tailor our services to meet the unique needs of each client, ensuring they are empowered to thrive throughout their career and into the future.
Our expertise includes a comprehensive NIL strategy, elite contract negotiation, and long-term brand development, positioning our athletes to maximize both their earning potential and legacy. Driven by excellence, integrity, and impact, we are building a dynamic and diverse team positioned to lead in today’s evolving sports landscape.
After five years coaching at the collegiate level and over a decade establishing himself as one of the nation’s top grassroots recruiters, Tyron Boswell has played a pivotal role in the development and success of more than 50 Division I athletes. Now, as CEO and founder of Lifetime Sports Management, Tyron brings deep expertise, unmatched relationships, and a proven track record into a space he knows inside and out.
With a career built on trust, development, and long-term athlete support, Tyron understands every stage of the athlete journey from youth and AAU programs to college commitments, pro signings, and post-career planning. His commitment to advocacy, opportunity, and excellence is the foundation of Lifetime Sports and the athletes it serves.
