- ABOUT US
Driven by integrity, innovation, and excellence, Lifetime Sports Management is dedicated to developing careers, creating opportunities, and building legacies that extend far beyond the game.
About us
Founded in 2022, Lifetime Sports Management is a full-service athlete representation and management agency committed to helping athletes succeed on and off the court. We provide personalized, 360° career management for professional, collegiate, high school, and NIL athletes, tailoring every strategy to each client’s unique goals.
We go beyond traditional representation by serving as the central hub for every aspect of an athlete’s career. From contract negotiations, NIL strategy, and brand development to marketing partnerships, media strategy, performance support, and long-term career planning, we provide the resources and guidance athletes need to maximize opportunities and build lasting success.
- What we do
Building the Foundation for Your Career
At Lifetime Sports Management, we provide athlete-first representation and career management designed to support every stage of an athlete’s journey. We go beyond traditional representation by delivering personalised strategies that help athletes maximise their potential on and off the court.
Our services include NIL strategy and partnerships, athlete representation, contract negotiations, brand development, marketing, sponsorships, media relations, and long-term career planning. We also connect athletes with trusted financial and business advisors while preparing them for success beyond their playing careers.
At Lifetime Sports Management, we’re committed to creating opportunities, building lasting careers, and helping every athlete leave a legacy beyond the game.
Athlete Representation
01.
We provide comprehensive representation built on trust, advocacy, and strategic career management. From day-to-day guidance to long-term planning, we help athletes navigate every stage of their professional journey while protecting their best interests.
Contract Negotiation & NIL
02.
Our team negotiates professional contracts, endorsement agreements, and NIL opportunities that maximize value while protecting your rights. We identify strategic partnerships that align with your brand and create long-term financial success.
Brand Marketing & Partnerships
03.
We build authentic personal brands through strategic marketing, sponsorships, media exposure, and digital storytelling. By connecting talent with leading brands and meaningful partnerships, we help increase visibility and expand opportunities on and off the field.
Performance & Career Development
04.
Success requires more than talent. We provide personalized career planning, player development, mentorship, and professional guidance to help athletes reach their full potential throughout every stage of their careers.
Legacy & Wealth Management
05.
We prepare athletes for success beyond competition through financial planning, business development, entrepreneurship, media strategy, and post-career transition planning, ensuring long-term growth and lasting impact.
Our Mission
Empowering Athletes
Our Vision
Inspiring The Generation
To be a leading force in athlete representation, redefining the industry through innovation, integrity, and impact—shaping legacies and unlocking opportunities for a diverse new generation of talent in the ever-evolving world of sports.
WHO WE ARE
Built For Success
We are a dedicated basketball representation agency committed to empowering athletes through expert guidance, strategic partnerships, and personalised support. From NIL opportunities and contract negotiations to brand development and long-term career planning, we help players maximise their potential on and off the court.
OUR APPROACH
Athlete-First, Always
Our approach is athlete-first and built around personalised guidance, strategic planning, and trusted relationships. By combining expertise in NIL, contract negotiations, brand development, and career management, we create tailored opportunities that help basketball athletes achieve lasting success on and off the court.
- OUR Team
The People Behind Our Community
Tyron Boswell
Kurt Steiner
Brendan Allan
Daniel Brooks
Performance Coach
Sarah Bennett
Community Manager
- Our Talented Athletes
More Than a Team, A Community.
100%
Professional