Founded in 2022, Lifetime Sports Management is a full-service athlete representation and management agency committed to helping athletes succeed on and off the court. We provide personalized, 360° career management for professional, collegiate, high school, and NIL athletes, tailoring every strategy to each client’s unique goals.

We go beyond traditional representation by serving as the central hub for every aspect of an athlete’s career. From contract negotiations, NIL strategy, and brand development to marketing partnerships, media strategy, performance support, and long-term career planning, we provide the resources and guidance athletes need to maximize opportunities and build lasting success.